The ‘Seen-On-Screen’ Effect Driving 2025 Travel Choices
ABTA’s latest research shows that around one in eight people (12%) are taking inspiration from TV shows and films when planning their next trip, which rises to over one in five (22%) Gen Zers. The ‘seen-on-screen’ effect is helping to drive enquiries and bookings to ABTA’s travel agent and tour operator members for destinations […]